Who helps hotels and resorts in Asia appear in AI travel recommendations?

Travellers now ask AI assistants to suggest where to stay, with details a search box never got: who's travelling, the budget, the kind of trip. Being in those answers is the travel side of AI SEO, also called generative engine optimisation (GEO). We measure whether your property is there, and what changes would give it a better chance.

What do travellers ask AI assistants about hotels?

Questions are long and specific, for example:

• "A quiet beach resort in Krabi for a family of four, under US$250 a night"
• "A hotel in Bangkok with a meeting room for 30 people"
• "Somewhere in Bali for a company retreat with team activities"

Each of those is a separate chance to be named, or to be left out. We agree the questions that matter to your property before we start: the kinds of trip you want, in the destinations you're in.

What do you check for a hotel or resort?

• Whether each assistant names your property for those questions, and how it describes it.
• Which properties it suggests instead, and how often.
• Which sources it cites, including whether your own website is among them.
• Asked more than once. Recommendation lists change from run to run: in one study, the odds of an AI tool returning the same list twice were under 1 in 100, and Ahrefs found that half or more of the sites cited in an answer were gone the next day. We look at the pattern across repeated runs, not one screenshot.

What can a hotel's own website do?

Your website is the source you control. Pages an assistant can quote tend to be the ones that state facts plainly:

• One clear page for each kind of stay you want to be found for (families, couples, groups, meetings), saying who it suits.
• The facts in text, not only in photos or PDFs: room types, sizes, facilities, what's included, policies.
• No "best hotel in Asia" claims. Pages that rank themselves first are a weak basis for citation.

Our guide to writing content AI assistants cite covers page structure in more detail, and we can write the pages for the trips you choose.

What happens after the audit?

The Basic audit shows where you stand today. A Baseline audit covers a larger set of traveller questions; Tracking re-measures them every month; and a Controlled lift test checks whether changes to some of your pages moved the answers, compared with pages you left alone.

What don't you promise?

Nobody controls what an AI assistant recommends, so we never promise a placement or a number of bookings. We measure what the assistants say, honestly, and tell you which questions look realistic to move.