Who helps B2B companies in Asia get cited by ChatGPT and Perplexity?

B2B buyers increasingly ask an AI assistant to suggest suppliers before they ever visit a website. AI SEO for B2B, also called generative engine optimisation (GEO), is about whether your company is in those answers. We start by measuring it, because you can't improve what you haven't checked.

Why do AI answers matter for B2B shortlists?

AI tools are now an everyday research step, but they haven't replaced search. In Singapore, 89.9% of internet users aged 16 and over used an AI tool in the past month, and 23% use AI tools as a main source when researching brands, against 51% for search engines (Digital 2027: Singapore). For a B2B company, that means some buyers now meet your category, and your competitors, in an AI answer first.

Marketers know it and are unsure what to do. In Salesforce's survey of 100 Singapore marketers, 86% had begun optimising for AI-generated responses and 53% hadn't worked out how to adapt their strategies.

What do you check for a B2B company?

• The questions your buyers ask at the shortlisting stage, agreed with you before we start: your category plus a need ("which payroll providers handle staff in five Asian countries?"), comparisons with competitors you name, and "alternatives to" questions.
• Whether each assistant names you, how it describes you, and who it names instead.
• Which sources it cites: whether your own site is among them, and which other pages the answers rely on.
• More than once. Answers vary from run to run: in one study, the odds of an AI tool returning the same list of brands twice were under 1 in 100. We repeat each question and report the pattern, not a single reply.

Do you check Perplexity?

We currently check ChatGPT and Claude, with web search switched on. Perplexity isn't part of our standard audit. If your buyers rely on it, tell us when you request an audit and we'll say what we can cover.

What happens after the audit?

The Basic audit shows where you stand today. If it's worth going further:

• A Baseline audit measures a larger set of buyer questions, so later work has something solid to be compared against.
• Tracking re-measures the same questions every month.
• A Controlled lift test splits your topics at random into ones you change and ones you leave alone, so you can see whether the changes moved the answers, rather than general drift.

We can also write the pages for the topics you choose to change. Guide writing is priced per page.

What don't you promise?

Nobody controls what an AI assistant says, so we never promise a ranking or a placement. Broad "best supplier" questions move slowly, especially for a company that isn't widely known: when Ahrefs tested a new brand, it was named in 66.4% of answers to a narrow question but 15.8% to a broader one. We'll tell you which of your questions are realistic to move.